Corporate videos have become an indispensable tool in today's marketing strategies. The best corporate videos offer a powerful way to engage audiences, build brand trust, and ultimately influence consumer behavior. 

In this article, we will explore various types of corporate videos while highlighting the most effective ones for capturing viewers' attention. From customer testimonials to recruitment videos, we will showcase some of the best corporate videos that will inspire your business to new heights.

The Role of Corporate Videos in Your Marketing Strategy

The best corporate videos provide an opportunity to tell your brand story and connect with your audience on a deeper level. When you incorporate video into your marketing efforts, you can establish trust, credibility and rapport in a way that you never could with static marketing materials.

Best Corporate Videos for Inspiration

Documentary-style videos are an engaging format for brand storytelling. By focusing on real people, these videos are able to grab the audience's attention and make it easier to form a genuine connection. Here are a few examples that showcase the best practices and creativity in corporate video production.

Documentary-Style Client Hero: Hackman Consulting Group

Incorporating documentary-style client hero videos into your corporate video strategy can be a powerful way to engage your audience and communicate your brand's value proposition effectively. As you frame the client as the hero and your company as the trusted guide, you can create compelling narratives that resonate with viewers on an emotional level. 

These videos take viewers on a journey of understanding the client's challenges, demonstrating the impactful consequences, showcasing how your company uniquely qualifies to assist, and detailing the process for addressing the client's needs. 

Documentary-style client hero videos, such as Hackman Consulting Group’s welcome video humanize your brand, build trust, and establish a connection that drives viewers to take action. 

These narrative-driven videos can be placed strategically on your website homepage to captivate visitors, strengthen your brand messaging, and showcase your company's ability to provide solutions that meet clients' needs effectively.

Customer Testimonials: Stories from the Airbnb Community

Testimonial videos allow satisfied customers to share their positive experiences with your brand. These videos build trust and credibility among potential customers. 

Airbnb's "Stories from the Airbnb Community" series features inspiring stories from hosts and guests, such as "Homage Hospitality," highlighting the impact their platform has had on people's lives.

Showcasing inspiring stories from both hosts and guests, these videos elicit a sense of community and shared experiences that can resonate with your audience. This establishes an emotional connection with potential customers and demonstrates the value your business can provide.

Company Bio / About Us: Twin Cities Pain Clinic

A Company Bio/About Us video, such as Twin Cities Pain Clinic’s About Us, offers prospective clients a valuable secondary impression point. This video, tailored for your About Us page, is structured to provide a holistic view of your company. 

It communicates why your company exists and the unique value it brings to the world. It illustrates your company's approach to its work, showcasing its methodology and values. The video also offers a glimpse of the end product, giving viewers a tangible representation of your company's offerings. 

Incorporating this video into your digital presence effectively communicates your company's purpose, ethos, and process, fostering trust and connection with potential clients.

Recruitment Videos: Clockwork

Recruitment videos, such as Clockwork’s, are tailored to attract potential hires by showcasing your company culture, work environment, and growth opportunities. They're typically crafted in a storytelling format, highlighting the employee experience within your organization, including feedback from current employees on their roles and why they enjoy working for the company. 

These documentary-style videos offer a comprehensive view of a company's values, goals, and environment, and can be used on your company's website or social media channels to grab the attention of prospective employees. This highlights your unique offerings, can engage potential hires, and find the right fit for your team.

How to Create a Winning Corporate Video

Wondering how to create one of the best corporate videos ever? Here are some tips that can help you create a winning corporate video that effectively communicates your brand message, resonates with your audience, and drives desired action.

Craft a Compelling Narrative

Engage your audience by developing a narrative that connects with their interests and emotions. Tell a story that resonates with your brand values and mission, and captivates your viewers from start to finish.

Focus on Authenticity

Be genuine in your approach and showcase the real essence of your brand. Authenticity builds trust and credibility with your audience, fostering a deeper connection and loyalty.

Concise and Visually Appealing Content

Keep your video content clear and concise, capturing the essence of your message in a captivating manner. Utilize professional shooting techniques and high-quality editing to ensure a visually engaging experience for your viewers.

Incorporate Emotional Hooks

Evoke emotions that leave a lasting impact on your audience. Whether it's humor, empathy, or inspiration, emotional hooks can make your video resonate with viewers on a personal level, making it more memorable.

Showcase Real People and Scenarios

Highlight genuine experiences and real individuals that your viewers can relate to. Real-life stories and relatable scenarios create a sense of authenticity and human connection, reinforcing your brand's credibility.

Include a Clear Call-to-Action

Guide your viewers toward the next steps after watching the video. Whether it's visiting your website, signing up for a webinar, or making a purchase, a clear call-to-action directs your audience's actions, enhancing the video's impact on your business objectives.

Work With a Video Production Company for Corporate Videos

Incorporating documentary-style corporate videos into your marketing strategy is a powerful way to engage audiences and build brand loyalty. You can connect with viewers on a deeper level and influence consumer behavior by utilizing various types of corporate videos, such as recruitment videos, customer testimonials, and behind-the-scenes tours. 

While creating a corporate video may seem like a daunting task, partnering with a professional video production company can make the process seamless and efficient. 

Storyboard Films, an award-winning video production company based in Minneapolis, St. Paul, and Greater MN, specializes in corporate video production. Our expertise can help bring your brand to life. It is very difficult to be objective about your brand. A skilled interviewer can help pull and highlight things in a way that would be very hard for a colleague to do. And it’s this 3rd party perspective that is invaluable in effectively communicating your brand message.

Partner with a video production company like Storyboard Films for remarkable results. Contact us today to create one of the best corporate videos you'll ever encounter!